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Paradoxe

An invitation to explore and express the paradoxical multidimensions of women. The celebration of being never the same, always yourself. Embodied by Zendaya, the new face of Prada Paradoxe, the fragrance enters a new chapter celebrating identity in perpetual evolution.

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Reimagining sweetness through a vibrant fruity floral signature with an unmistakable Prada twist, Prada Paradoxe Sweet Chemistry Eau de Parfum reconciles comfort and radiance, sharpness and softness to celebrate the ever-evolving woman whose identity cannot be defined. Crafted by Master Perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu, it blends Blackcurrant Syrup Accord, Orange Blossom Absolute and a creamy Neroli Milk Accord.

Prada Paradoxe Radical Essence is a bold floral woody fragrance that reimagines the gourmand tradition with avant-garde intensity. More concentrated and emotionally charged, it celebrates the multi-dimensional woman—ever-changing yet always true to herself—through unapologetic self-expression. Prada Paradoxe Virtual Flower Eau de Parfum, a floral musky signature that expands the boundaries of sensory perception. A fragrance challenges one’s understanding of reality, with its fresh and floral signature.

Paradoxe Intense is a scent with undeniable potency for a powerfully enigmatic expression of

femininity. Facets from the original fragrance are amplified to obtain a saturation of olfactory sensations with ingredients typically assigned to delicate scents rendered with new intensity,

underlining the fragrance’s paradox.

The Prada Paradoxe Eau de Parfum embraces the paradoxes of iconic ingredients to reveal new scented sensations. Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature and innovation.

The story of Prada Paradoxe began with actor, activist and UN Women Goodwill Ambassador Emma Watson, the first face of the fragrance. Through the original campaign, in which she starred while making her directorial debut, she brought to life a personal vision of femininity as ever-evolving, multifaceted and impossible to define.

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