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Ritual Identities

To celebrate the Prada Galleria, a new campaign directed by
Yorgos Lanthimos and starring Scarlett Johansson

The annual campaigns celebrating Prada’s emblematic Galleria handbag have become a vehicle for deeper exploration – the Galleria reinterpreted through the distinct filmmaking style of some of the greatest auteurs of twenty-first century cinema.

After last year’s Jonathan Glazer short film featuring Hollywood star Scarlett Johansson, in 2025 it is award-winning director Yorgos Lanthimos to reframe the character of both the Prada Galleria and Johansson through his singular cinematic universe, in a motion image campaign that brings together this world-renowned actor and director for the first time.

SHOP PRADA GALLERIA

A reflection of Lanthimos’s signature narrative complexity and surrealism, this campaign film is itself a microcosm of a feature movie, like a prototype or blueprint, the plot of a broader story implicit. Within, we experience Johansson enacting complex and mysterious rituals - strange actions, within archetypical settings of modern life. Through these processes, she can become legion - multiple versions of herself appear, renewed and transformed over and over.

Throughout, the Prada Galleria is central – a totem, a talisman, an amulet central to the ritual and the everyday performance of life itself, a vessel for magical change. It reflects the fact that the Galleria itself is ever-changing – reinvented season after season, it is forever shifting. And in as such, this film is an investigation of the fluidity of persona – first of Johansson, then of Prada.

Credits

Creative Directors: Miuccia Prada and Raf Simons
Talent: Scarlett Johansson
Film Director: Yorgos Lanthimos
Campaign Creative Director: Ferdinando Verderi

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