COOKIE POLICY  

 

Extended information notice on the use of cookies

Prada Korea LLC, (hereinafter the “Company”) with its registered office in Seoul, Republic of Korea, as the company which directly operates the sale of products offered on https://prada.com/kr/en.html (hereinafter the “Site”) with shipping in Korea, together with its parent company Prada S.p.A., with registered office in Milan (Italy), the operating holding company of the Prada Group and manager of www.prada.com brand website, (hereinafter, both referred to as “PRADA”) hereby provide the following information on the use of cookies on the Site.

What are cookies?

Cookies are small text files that are sent to the terminal you use to access to the Internet (usually your  browser) by websites you visit. Cookies are stored in your computer or device to be recognized by those websites on your subsequent visits.

Cookies cannot be used to retrieve other data from the hard disk, transmit computer viruses or identify and use e-mail addresses. Each cookie is unique to each browser and device you use to access the Site.

Cookies can be installed by the owner or the operator of the website you are visiting (so-called “first party cookies”) or by other websites (so-called “third party cookies”).

Cookies can be permanently stored in your device until their expiration or until you delete them (so-called “permanent cookies”) or they can be automatically eliminated any time the Site browsing session ends or when the browser is closed (so-called “session cookies”).

Cookies are used for several purposes, in order to ensure the correct functioning of the Site and offer an improver and more efficient browsing experience.

Types of cookies 

1. Technical cookies 

Technical cookies are those used exclusively to carrying out the transmission of a communication on an electronic communication network, or insofar as this is strictly necessary to provide a service expressly requested by the user.

These cookies grant a smooth navigation and use of the Site and allow you to browse with certain pre-determined settings (e.g. preferred language, products on your chart) in order to improve our service.

These cookies include analytical cookies, which are sometimes directly used by the website’s operator to collect anonymous and aggregate information on visitors and on how visitors use the website for statistical purposes.

2. Profiling cookies

Profiling cookies are aimed at creating user profiles and are used to send online advertising messages in line with the preferences shown by the user during navigation. The behavioral information items collected through the cookies include visit history, usage pattern, access information and browsing data.

These cookies, either of PRADA or of third parties, are accurately selected and checked and are used to guarantee that the marketing messages received through the Site or other websites used by PRADA to transmit its advertising messages are in line with the visitor’s preferences. Our advertising policy is conceived to offer pertinent messages, based on previous visits to the Site, on the pages visited more frequently and on other data concerning the visitor.

Your prior consent is necessary for the use of these cookies

Cookies used on the Site
The cookies used on the Site are listed in the following tables:

 

 

FIRST-PARTY COOKIES

Category

Type

Duration

Purpose

Technical cookies

Navigation and functionality cookies

session

They are used with the only purpose to ensure that the Site functions properly and to improve the service offered, allowing easier browsing based on a set of criteria selected by the visitor (e.g. language, country and/or products selected for purchase).

 

THIRD-PARTY COOKIES

Category

Type

Duration

Purpose

Privacy policy & opt-out

Analytics cookies

Adobe Analytics

session and
permanent (2 years)

They are used to anonymously monitor the method of using the Site by the visitor for statistical survey purposes, allowing us to optimize the Site functioning and offer a better browsing experience.

For more information click on 
http://www.adobe.com/privacy/policy.html

To opt-out click on 
http://www.pradaspa.d3.sc.omtrdc.net/opt-out.html

Google Analytics

permanent (10 minutes and  2 years)

They are used to anonymously monitor the method of using the Site by the visitor for statistical survey purposes, allowing us to optimize the Site functioning and offer a better browsing experience.

For more information click on 
https://support.google.com/analytics/answer/6004245?hl=en

To opt-out click on 
https://tools.google.com/dlpage/gaoptout?hl=en

Profiling cookies

Adobe Audience Manager

6 months

They are used to identify Site’s visitors through a unique anonymous code, allowing us to offer a personalized experience and advertising messages based on information collected when the visitor browses our Site.

For more information, click on

https:www.adobe.com/privacy/policy.html

To opt-out, click on

http://www.adobe.com/privacy/opt-out.html

Adobe Target

2 years

They are used to improve user experience through tailored content or on-page testing based on user's browsing behaviour or device location

For more information, click on

https:www.adobe.com/privacy/policy.html

To opt-out, click on
https://www.pradaspa.tt.omtrdc.net/optout.html

Google Double-click

540 days

They are used to select online advertising messages based on what is pertinent to the visitor, in line with the information collected during browsing and to prevent the visitor from viewing ads already displayed in the past.

For more information and to opt-out click on 

https://www.google.com/settings/ads/onweb/

Facebook

90 days

They are used to select advertising messages in Facebook consistent with the visitor’s preferences and interests, based on information collected during the browsing of the Site.

For more information click on 
https://www.facebook.com/help/164968693837950?helpref=faq_content

To opt-out click on 
https://www.facebook.com/help/568137493302217

Snapchat

90 days

They are used to select advertising messages in Snapchat consistent with the visitor’s preferences and interests, based on information collected during the browsing of the Site.

For more information, click on

https://businesshelp.snapchat.com/en-US/a/snap-pixel-about

To opt-out, click on
https://businesshelp.snapchat.com/en-US/article/pixel-website-install

 

Bing

180 days

They are used to select online advertising messages in Bing consistent with the visitor’s interests, based on the information collected during browsing, and to prevent the visitor from viewing ads already displayed in the past.

For more information, click on

https://privacy.microsoft.com/privacystatement

To opt-out, click on
http://go.microsoft.com/fwlink/?LinkID=286759

 

Kakao

120 days

They are used to select advertising messages in Kakao based on the visitor’s preferences and interests, based on information collected when the visitor browses our Site

For more information, click on

http://rules-ad.kakao.com/policy/privacy

http://rules-ad.kakao.com/policy/terms

 

Naver

365 days

They are used to provide customized services and post advertisements based on the analysis of service usage records and frequency of access, statistics on service use, other services and statistics and area of interest

For more information, click on

https://policy.naver.com/policy/privacy_en.html

 

 

Management of cookie preferences

When first accessing any page of the Site, a banner containing a simplified policy statement is displayed.

If you close the banner or continue to browse the Site – by accessing another area of the Site or by selecting any element of the Site (e.g. an image or a link) - you are agreeing to our use of cookies.

You may change and manage your cookie preferences both through our Site and through the browser settings at any time:

  a. through the Site

You may give or withdraw your consent to the use of profiling cookies through this link - cookie management . Moreover, through the opt-out links indicated in the previous section, you may disable third party cookies.

  b. through your browser settings

If you wish to block or delete the cookies received from the Site or any other website, you can do this by changing the browser settings by means of the specific function.

You can find below the links to the instructions of the following browsers:

·        Internet Explorer - https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

·        Chrome - https://support.google.com/chrome/answer/95647

·        Firefox - https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

·        Opera - http://www.opera.com/help/tutorials/security/privacy/

·        Safari - http://support.apple.com/kb/PH17191

We remind that if you disable all cookies, including navigation and functionality cookies, your browsing may be affected and you may not be able to use some of our Site functionalities. For example, you may be unable to access to some of our Site’s functionalities or purchase our products.

Third-party plugins

Our Site may also contain social media plugins and/or buttons that allow you to easily share our contents on your favourite social media. These plugins do not save any cookies on your computer. However, if a cookie is already in your computer, the plugins are able to recognise it and use it. Collection and use of information by these third parties are carried out based on their privacy policies. We recommend you read those privacy policies carefully.

Use of other websites

We recommend that you read the privacy and cookie policy of the websites you may access through the links found on the Site.

We remind that your cookie preference settings on this Site will not be saved to other companies’ websites. 

Scope of data disclosure and dissemination

Data acquired through cookies will be processed only by PRADA’s internal staff duly authorised to do so under their respective job duties.

Moreover, these data may be processed by other Prada Group’s companies or third-party companies carrying out technical and organizational tasks on PRADA’s behalf (e.g.: web service providers.). These companies are appointed as data processors and are under a contractual obligation of confidentiality with respect to the personal information.

Data collected through cookies may be transferred abroad by taking the necessary measures and precautions under the applicable laws, so that we can grant an adequate level of data security and protection. Under no circumstances your data will be disseminated to unknown persons.

Your rights

You may at any time ask for information on the processing of your personal data, obtain updating, rectification or integration of the data, as well as the erasure, anonymization or blocking of data that have been processed unlawfully and object on legitimate grounds to the processing in accordance with applicable laws.

You may exercise your rights by sending a written communication to the address specified below.

You also have the right to withdraw your consent for our use of cookies at any time. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

Contacts

Prada Korea LLC., Dae-San building, 439, Apkujeong-Ro, Gangnam-Gu, Seoul, Republic of Korea

e-mail: client.service.apac@prada.com

Prada S.p.A., Via Antonio Fogazzaro 28, 20135 Milan (Italy)

attn: Data Protection Officer

e-mail: privacy@prada.com

Latest update: June 5th, 2020