Selfridges marks the launch of Project Earth - Selfridges major new sustainability initiative - with a global-first preview of the new Prada Re-Nylon collection, presented within the Selfridges Corner Shop.
The Prada Re-Nylon Corner Shop features short movies produced by National Geographic, displayed in sync on scenographic multiscreen large-scale arches.
Expressing the aims, intentions and actuality of Prada Re-Nylon, as well as transparently underscoring the supply-chain of these unique projects, this series of short films takes viewers through a remarkable journey across every continent of the world, from Africa to America, Asia and Oceania to Europe, revealing the inner workings of this unique enterprise.
The Re-Nylon collection, to see and buy for the first time at Selfridges ahead of its global release in Mid-September, includes classic Prada accessories shapes, as well as full men’s and women’s ready-to-wear collection, all realized in black regenerated nylon.
Prada Selfridges Corner Shop
400 Oxford Street
London W1A 1AB
Monday/Saturday 10.00 am - 09.00 p
(11.30am–midday is browsing only)
Discover the Prada Re-Nylon collection at selfridges.com