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Days of Summer

Prada Days of Summer presents a summer vision where light, material, and lightness define a coherent dialogue between space and collection. White becomes a visual language and conceptual surface, shaping garments, accessories, and architecture through a luminous and essential aesthetic.

For the summer season, white asserts itself not as neutrality but as intensity. Light surfaces, natural textures, and layered constructions create a balance between spontaneity and precision. Lightness becomes a design attitude, shaping a bright and contemporary image where rigor and ease coexist. In womenswear, silhouettes move between freedom and structure. Light layering, natural materials, and relaxed proportions define a delicate yet intentional femininity. Graphic signs and utilitarian accents introduce rhythm and contrast, maintaining a subtle balance between grace, practicality, and the dialogue between masculine and feminine. 

In menswear, lightness becomes intention. A relaxed attitude meets layered construction, where natural textures and soft volumes define a wardrobe open to personal interpretation. A neutral palette builds a bright and contemporary image that feels spontaneous yet composed.

The Prada Days of Summer pop-up is conceived as a temporary environment where matter and light define the space. White becomes a continuous surface that amplifies luminosity and highlights volumes, while spatial sequences, modular structures, and material contrasts organize the environment, creating a clear architectural landscape aligned with the collection.

STORE LOCATOR

Locations
 

Seoul Lotte Department Store Jamsil Avenuel
March 12 – April 5
 

Hong Kong Harbour City
March 17 – April 14
 

Beijing SKP
March 26 – April 12
 

Shanghai IFC
March 31 – April 19
 

London Harrods Exhibition Windows
April 1 – 30
 

Osaka Hankyu Umeda Main Store 1F Coto Coto Stage 11
April 8 – 21
 

Osaka Hankyu Men's Osaka 1F Main Stage
April 8 – 21
 

Seoul The Hyundai
April 10 – May 5
 

Tokyo Daikanyama T-SITE Garden Gallery
April 25 – May 17

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