• Homepage
• Pradasphere
• Fragrances
• Paradigme

Paradigme

Since 1913, Prada has continuously challenged convention, shaping new ideas through creativity and experimentation. With Prada Paradigme, that legacy takes a bold new form-a fragrance that invites us to reconsider what we know and explore identity from a different angle. Paradigme is more than scent; it is a question: What if there’s another way? Rooted in individuality and movement, it speaks to those who shape their story through exploration.

SHOP THE NEW FRAGRANCE

The Fragrance

Crafted by perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville, Prada Paradigme redefines masculine perfumery with an unexpected structure: the reverse pyramid. It opens from the base with a bold, smoky blend of Peru Balm, Benzoin resin, and Guaiac wood, creating an addictive and warm foundation. This is contrasted by a vibrant heart of dual geranium extracts-aromatic, green, and floral-bringing both energy and complexity. The composition is lifted by Calabrian bergamot and airy musks, adding radiance and clarity. Paradigme embodies the tension at the heart of Prada: refined yet daring, restrained yet expressive. It’s a modern take on masculinity, rooted in contrast and layered expression.

The Campaign

Actor and entrepreneur Tom Holland brings Paradigme to life in a film directed by Thomas Vinterberg, known for his emotionally charged and visually powerful storytelling. The campaign explores identity as movement-shaped by personal history, curiosity, and constant reinvention. In a standout moment, Holland watches a childhood video of himself dancing-an authentic and intimate gesture that reflects the spirit of Paradigme. The film invites us to rethink how we define ourselves, celebrating vulnerability, individuality, and the courage to create a narrative that’s truly our own.

Director: Thomas Vinterberg
Photographer: Glen Luchford

Previous Next

Subscribe

Unsubscribe

The personal data collected by PRADA Korea LLC (hereinafter, the “Company”) is set forth below.

- Items to be Collected: E-mail address, location, collection you are interested in (man/woman)

- Purpose of Collection and Use: To ensure delivery of email newsletters regarding PRADA and the other brands and initiatives of the Prada Group  

- Period of Retention and Use: Deleted as soon as possible when application for unsubscription to the newsletter is made

- Right to Refuse, etc.: You have the right to refuse the collection and use of your personal data as set forth above. However, if you refuse, we will not be able to provide you with the newsletter service.

The above personal data will be immediately transferred overseas via online transmission upon collection to Prada S.p.A. Italy (Contact: privacy@prada.com) for the above purposes, period of retention and use. You have the right to refuse the overseas transfer of your personal data. However, if you refuse, you may not be able to receive the newsletter service provided by Prada S.p.A

Without this consent you may not be able to receive the newsletter service provided by Prada S.p.A

Unsubscribe to our newseletter by entering your email.
You can subscribe again click on the subscribe tab.