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Linea Rossa Eyewear

NEW HEIGHTS

Prada Linea Rossa introduces its new eyewear campaign starring Academy Award-nominated actor Jake Gyllenhaal and shot by Rory van Milligen. Following last year’s immersion in the world of high-performance sailing with the Luna Rossa Prada Pirelli team, Gyllenhaal continues his exploration of the outdoors with his sights set on high-altitude peaks. Bringing to mind the raw, shifting landscapes of the Arctic, the campaign champions resilience, endurance, and vision in the face of nature’s most intense elements. 

SHOP THE COLLECTION

Outfitted for the trek, Gyllenhaal navigates icy landscapes with determination and focus. Every scene portrays the physical and mental strength needed to adapt and endure in demanding environments, an energy at the core of Prada Linea Rossa eyewear. Throughout the campaign, the visuals document resilience in the face of adversity, defense against the elements, and a disciplined, relentless performance.

The new Prada Linea Rossa eyewear collection is an essential companion for travelers navigating environments where visibility diminishes, pressure intensifies, and focus becomes paramount.

Featuring five distinct designs — both sun and optical — the collection seamlessly combines cutting-edge performance with contemporary design. From ski mask-inspired frames to aerodynamic wraparound shapes that enhance airflow and prevent fogging, each piece reflects a sporty yet progressive aesthetic, embodying innovation and movement. Completing the offering, an oversized everyday style allows for effortless wearability, merging researched proportions with versatility.

Credits

Photographer: Rory van Milligen
Director: Karim Huu Do
Agency: Frosty

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