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Special Projects
Prada Linea Rossa Fall Winter 2020

Prada Linea Rossa FW20

In a combination of Extreme-Tex, stretch jersey, nylon and tech-knit, the Fall Winter 2020 collection proposes a metropolitan wardrobe of dynamic clothing: an urban uniform inspired by sports and survival, geared towards movement, lightness and ease, and dominated by a black and Linea Rossa red colour palette. The collection features designs inspired by mountain and skiwear: textile invention coupled with sleek silhouette, a fusion of body and fabric intended to perform under the most extreme circumstances.
Gus Kenworthy
Dynamic, modern, new.

The Prada Linea Rossa Fall Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world—globally influential figures, cultural game-changers: Chinese actress and dancer Jin Chen, South-Korean musician and producer Chanyeol Park, American actress and change agent Yara Shahidi, and the champion British-American freestyle skier Gus Kenworthy.

The talents' lines of work reflect their multifaceted careers and unique back-stories, all deeply connected to Linea Rossa's ethos of modern, high-performance clothes engineered to the needs of dynamic life today.
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Prada Linea Rossa

Born from a desire to combine the vanguard of textile technologies with sustainable production practices, Extreme-Tex is water-repellant and durable thanks to an internal membrane of Graphene®-based polyurethane, which thermoregulates body temperature. It is a material that offers protection not only for the body, but also the environment.