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The Galleria

Conceived in 2007, endlessly reinvented ever since, the Galleria bag is a Prada archetype, a neo-classic. 

Future heritage, an heirloom in the making, the bag is titled after the home of Prada’s historic flagship in Milan - the storied Galleria Vittorio Emanuele II, housing the boutique where the Prada brand was founded by Mario Prada, Miuccia Prada’s grandfather, in 1913. 
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A hallmark of Prada’s 21st century identity, the design was first offered in Saffiano leather - a scratch and water-resistant calfskin defined by a crosshatched surface texture, a material patented by Mario Prada and still a leitmotif of Prada today.

Reminiscent of the frame-shapes and medicine-style bags popular in the mid-century, the Galleria bag knowingly references classic styles of the past and exemplifies Prada’s century-old prowess and excellence in the manufacture of leathergoods.
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Filmmaker Xavier Dolan directs his personal vision the Prada Galleria's identity in a cinematic short that draws inspiration from a ceaseless fascination with the iconography of the fashion industry.

Hunter Schafer is our heroine - a romantic, a young girl imagining her place within her different fantasies. We leap from her bedroom, to imaginings of a fashion shoot, universal reflections of fashion as imagined in the popular consciousness, an escape from her reality. 

A constant presence, Schafer’s fantasy is the Prada Galleria, a talisman of fashion, reimagined in different contexts, differing locales and visions, jolting between imaginary scenes and scenarios, between multiple micro-narratives.
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Talent: Hunter Schafer
Director: Xavier Dolan
Creative Director: Ferdinando Verderi