The products’ offer reflect the idea of simplicity, the return to the quintessential quality and beauty of natural materials.
In addition, Prada offers an exclusive personalization service for knitwear.
Custom-made worsted wool sweaters — including crew-necks, V-necks, cardigans and polo shirts — come in various colors and are decorated with the customer’s initials embroidered by hand. Duplicate stitch embroidery is used: an ancient technique done directly on the garment, exactly reproducing the weave and using the same yarn but in a contrasting color. Embroiderers with extensive experience accurately do the embroidery to make the garments unique and luxurious.
Concept images and video is a collaboration with Kajsa Ståhl from ÅBÄKE.