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Fashion Shows

FW 2020 Womenswear

Surreal Glamour

The Prada Fall/Winter 2020 collection is a consideration of the strength of women and an allusion to the inherent authority found in what is intrinsically feminine. The typical characteristics of femininity -- softness, fragility and sensuality -- are championed and challenged, reflecting in visual and rhetorical examples that are deliberately combined to contradict and attempt to propose new meaning.

Delicacy can define strength. The clothes mirror the pluralism and complexity of female identities.  Vents, layered fringe and deconstructed pleats reveal skin and accentuate movement. 
Sport and glamour are combined to define new forms and functions.


For the Prada Womenswear Fall/Winter 2020 show, AMO transforms the grand hall of the Deposito of Fondazione Prada into imaginary piazzas that reveal the abstract energy of the public arena. 

After ascending a grand staircase, guests enter the show space on a raised platform overlooking two identical voids, each with a statue of Atlas abstracted into a series of sliding and interlocking planes. 

Sinuous graphics cover the floor and walls, creating a three-dimensional space. 

Along the walls, geometric flowers appear between the graphics, echoing the facades of Viennese Secessionist buildings. 

Credit: OMA/AMO

A view on the backstage by Daniel Arnold