Special Projects

Prada On Ice

The world of winter sports, seen through the eyes of Prada with a modern, iconic twist, is the inspiration for the new Prada On Ice pop-up stores and the exclusive collection created for them.

Defined by a bold design, expressed in cutting-edge materials and the brand’s unmistakeable colour palette, the setting has a unique character that showcases spectacular athleticism, intense challenges, the power of teamwork and the allure of speeding through the outdoors. Dynamic red and blue graphics, a clear reference to the lines on ice hockey rinks, dart across snow-white walls, while a red LED strip displays rolling Prada logos like on a scoreboard.
The special Prada collection includes sports accessories like skis, snowboards, sledges and snowshoes, accessories like ski goggles, ski boot bags and sleeping bags, and garments that combine high performance with a distinctive style: ski trousers and Bermuda shorts made of technical fabric, oversized polyester jackets with vibrant and colourful geometric and floral patterns, double-printed jersey outfits and mountain-inspired sweaters in extremely fine cashmere.
Prada On Ice Models