Special Projects

Prada Linea Rossa FW20

Dynamic, modern, new. 

The Prada Linea Rossa Fall Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world—globally influential figures, cultural game-changers: Chinese actress and dancer Jin Chen, South-Korean musician and producer Chanyeol Park, and American actress and change agent Yara Shahidi. 

Each captured by a different photographer, the three talents' lines of work reflect their multifaceted careers and unique back-stories, all deeply connected to Linea Rossa's ethos of modern, high-performance clothes engineered to the needs of dynamic life today.

This season, Prada Linea Rossa introduces Extreme-Tex®, a new fabric researched and developed exclusively by Prada. Born from a desire to combine the vanguard of textile technologies with sustainable production practices, Extreme-Tex® is composed of recycled polyester, manufactured using non-polluting processes - fluorocarbon and organic and toxic pollutant-free during the process of waterproofing. Lightweight yet structured, Extreme-Tex® is water-repellant and durable thanks to an internal membrane of Graphene®-based polyurethane, which thermoregulates body temperature. It is a material that offers protection not only for the body, but also the environment. 

In a combination of Extreme-Tex®, stretch jersey, nylon and tech-knit, the Fall Winter 2020 collection proposes a metropolitan wardrobe of dynamic clothing: an urban uniform inspired by sports and survival, geared towards movement, lightness and ease, and dominated by a black and Linea Rossa red colour palette for immediate visual identification.