Prada Journal 2013

In a world of images, Prada emphasizes the strength of words: words sharply focused through the lenses of the Prada Journal optical collection. Thus, the glasses become a privileged tool to explore the surrounding reality and reformulate it in words answering to the query/question:

“What are realities that our eyes give back to us? And how are these realities filtered through lenses?”

On October 23rd 2013 in the New York Epicenter Prada unveils the winners of the Prada Journal literary contest. To mark this occasion, the Prada Epicenter is transformed into a contemporary “theater of conversation and exchange”. The inspiration comes from the classic literary salon.

Mattia Conti, Leisl Egan, Angel Mario Fernández, Sarah Harris Waman  and Peng Yang are the five winners. . Their stories, both in their original language and translated into English, make up the first Prada Journal.


Anthony Mackie

Zoe Kazan

Jay McInerney

Gary Shteyngart

Jonathan Ames

Oliver Platt


Mattia Conti
Mattia Conti was born in 1989.He currently lives in Molteno in the province of Lecco, Italy.In 2011 he won the Premio Campiello Giovani.

Angel Mario Fernández
Angel Mario Fernández was born in Argentina in 1959. He lives in Soraluze, in the autonomous community of the Basque Country, where he works as a writer.

Peng Yang
Peng Yang was born in 1984. He lives in Beijing, China, where he graduated from the Beijing Film Academy.He is a writer.

Leisl Egan
Leisl Egan was born in 1980.She lives in Melbourne, Australia, where she writes for television.

Sarah Harris Wallman
Sarah Harris Wallman was born in 1978 and is a university lecturer and writer. She lives in Connecticut, USA, where she teaches at Albertus Magnus College.

Prada Journal / Prada Epicenter
575 Broadway New York / 10.23.2013