Prada Journal 2014

Prada and Italian publisher Giangiacomo Feltrinelli Editore present the second edition of Prada Journal, the literary prize reserved for emerging literary voices.

Established as a universal bond between fashion and literature, the Prada-Feltrinelli Prize focused on our world and everyday life in its first edition. Now it attempts to understand the transformation that we are undergoing today and how we will change tomorrow: 

"What are the signs of a changing world? And what situations can we envision? Taking a good look at the details might give us the answer."

Once again, optical frames were the preferred starting point for this exploration of our universe in its many forms, producing ideas that pave the way to potential change.

The line of inquiry launched in 2013 continues with the same progressive, inquisitive spirit that both Prada Feltrinelli and Luxottica are renowned for. The study extends its reach to encompass everything imaginable, everything thinkable, and every idea which, once both form and content have been delineated, can be written down.

On Monday, January 19th 2015 Prada unveiled the winners of the Prada Journal – Prada Feltrinelli Prize 2014 during an Award Ceremony hosted in its headquarters in Milan.

The Award Ceremony started at 7pm when Ansel Elgort, Miles Teller and Filippo Timi lent their voices to the winning stories during a reading moment. Dane DeHaan was the master of ceremonies.

Viola Bellini, Miguel Ferrando and Anabel Graff are the three winners of the contest, who will receive the amount of 5000 Euro each; a special mention has been given to Alejandro Morellon.

The three winning stories, both in their original language and translated into English, make up the anthology “Prada Journal 2014 – Signs of a changing world”.


Ansel Elgort - reader

Miles Teller
- reader

Filippo Timi - reader

Dane DeHaan - master of ceremony

The Jury

Tishani Doshi, Carlo Feltrinelli, Paolo Giordano and Colum McCann are members of the jury for the Prada Feltrinelli Prize 2014.

Winning Authors

Viola Bellini - winner

Was born in Latina, but she grew up in the area of Ferrara. After film school in Trieste, she had many different jobs, among which fruit picker. She lived in Latin America for a year, between Buenos Aires and Santiago. She currently lives in coastal village in Emilia Romagna, where she works as a receptionist at a campground.

Anabel Graff - winner

Anabel Graff received her B.A. from Vassar College and is currently pursuing an M.F.A. in Creative Writing at Texas State University. She has lived in London, Pittsburgh, Montreal, and New York City.

Miguel Ferrando - winner

Miguel Ferrando was born in Valencia, Spain. He studied law at the Valencia University and music (singing) at the Conservatori Superior de Musica de Valencia. Then he attended the Trinity College of Music in London and lived in England for eight years. Opera singer, director, producer and singing teacher, he has published various books of poetry, among which Trozos de viento. He is the director and founder of the company Opera Insólita, based in the area of Madrid. He is currently on tour in Spain with recitals of poetry and singing based on his latest books.

Alejandro Morellon - special mention

Alejandro Morellón is born in Palma de Mallorca, but currently lives in Madrid. In 2008 he coordinates the literary convention Mallorca Fantastic and teaches scriptwriting. In 2009 and 2010 he obtains a creative scholarship for young artists from the Fundación Antonio Gala. He has won, among others, the Premio Fundación MonteLeón with his collection of stories La noche en que caemos (2013).