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365 Resort 2019 ADV

365 Resort 2019

Raised Consciousness

A dream of reality, a new perspective for Prada 365. The latest Prada campaign explores the Resort 2019 season, capturing it in a striking, chromatic setting of refracted and pure colour.

These images are both forward-thinking and backwards-glancing, retro and futuristic. The backdrop is a total environment for the women’s and men’s collections, intrinsically interconnected, that evoke a stylistic conversation between opposites. 

A new breed of elegance, a fresh take, youth in ideology. For Willy Vanderperre’s lens a diverse cast of male and female faces - Freja Beha Erichsen, Sora Choi, Daan Duez, Maaike Inga Felderhoff, Tae Min Park, Julia Nobis, Lineisy Montero, David Van Brusselt, Mats Vandenbosch Van Mil and Anok Yai - stare out from the iridescent, multihued environs.

Their proportions are toyed with by the camera, their forms lengthened and warped, transformed into graphic devices against a shimmering wall ofpure, saturated colour. Amidst this unreal dreamscape, both these figures and their clothes are arresting in their actuality.

In addition to the dreamlike print campaign, Vanderperre directs a dynamic filmic short, recontextualising the collection in an urban landscape as well as the opalescent lustre of the campaign set. It highlights a constant interplay, between the concrete, rational and tangible and the imagined and fantastical, that reflects contemporary life.

Photography and Film
Willy Vanderperre

Sora Choi, Daan Duez, Freja Beha Erichsen, Maike Inga, Lineisy Monteiro, Julia Nobis, Tae Min Park, David Van Brusselt, Mats Vandenbosch Van Mil, Anok Yai