Special Projects
Prada Linea Rossa and Red Bull


Prada Linea Rossa
and Red Bull

Prada presents an ongoing partnership with Red Bull to promote events and special initiatives focused on sport and innovation.
The first phase of this collaboration is Reshapes, a documentary starring famous French snowboarder Pierre Vaultier that recounts a technical, human and sporting feat without precedent in the world of snowboarding. The video depicts the athlete’s intense preparation as he bids to return to the highest level, and follows his impressive aerial acrobatics on a hypnotic course – conceived and designed by Vaultier himself – in the Serre Chevalier ski area in the Hautes-Alpes, France. In completing this exceptional challenge, Pierre Vaultier draws on and extols the experience of Prada Linea Rossa, which has always combined fashion and high-performance sportswear.
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About Pierre Vaultier

Pierre Vaultier grew up in Briançon, in the heart of the Alps, and started entering snowboard competitions at the age of ten. After many successes and a few setbacks, his career really took off with victory at the World Cup in 2007, and his legendary status was confirmed when he won gold in the snowboard cross event at the 2014 Olympic Games in Sochi. Vaultier then won the European Cup in 2015 and the snowboard cross World Cup in 2017, followed by another gold medal at the Pyeongchang Olympics in 2018. He has won the World Cup Crystal Globe a total of six times.