Prada presents a new pop-up store at Isetan The Stage in Tokyo, featuring an exclusive selection of women’s ready-to-wear, bags, footwear, and accessories. An immersive space brings to life the iconic visual universe of the 1950s, blending the nostalgic charm of diners, bowling allies and drive-ins with Prada’s distinctive look.
ISETAN THE STAGE
23 - 29 July, 2025
Isetan Shinjuku 1F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Monday to Sunday: 10:00 am - 8:00 pm
Backlit venetian blinds and neon signs evoke a stylish late-night ambience, while wood-panel walls in pastel hues frame unexpected features like vintage cars, reinvented as display elements. The floor’s glossy white vinyl finish enhances the bright feel of the space, while furniture, inspired by mid-century design and juxtaposed with bowling alley references, creates an engaging environment.
Amidst these surroundings, Prada’s selection of ready-to-wear, bags, footwear, and accessories offer researched materials with attention to detail. Re-Nylon and lightweight mohair jackets sit alongside pleated skirts, chemisier dresses, poplin blouses in pale shades and lightweight mohair chinos. There is also space for leather items – including plum and vanilla-coloured caban jackets and overcoats – bleached denim and ultra-fine cashmere knitwear. The colour palette is perfectly balanced, incorporating blacks, navy blues, sky blues, camel brown and various delicate, muted hues.
Completing the selection are nappa leather or suede Prada Explore bags, Re-Nylon and suede Collapse sneakers, also available in a Mary Jane version, leather biker shoes or cowboy boots, loafers with a subtle, soft silhouette, and a wide variety of accessories, including hats, sunglasses, and belts.
