Special Projects

Prada Snow

An original pop up at Selfridges, London

Prada, in collaboration with Selfridges, presents the new 'Prada Snow' pop-up store, a suggestive space defined by a technological set up and inspired by the Mountain in its strongest expressions: the Alpine environment, the high altitude landscapes, the frozen forests and the extreme freeride.

Opening Dates:
2 December 2020 – 16 January 2021
The installation concept includes a nonstop video wall that covers the perimeter of the space as well as a series of video cubes to project snow contents in sync.
The pop up offers a selection of ready to wear, leather goods, shoes and accessories for men and women, dedicated to the skiwear and the lifestyle in the mountains.