Fashion Show
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SS 2018 Womenswear

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W4W

The Prada Spring/Summer 2018 Men’s show space featured new designs in overlapping graphic panels, telling a story within a story within a story.

The Spring/Summer 2018 Women’s show takes on the same space, only now immersed in depictions of women drawn by women.

For the new graphic elements, Prada worked with eight visionary artists, spanning the generational spectrum, each of whom has illustrated women in a uniquely empowering way — Brigid Elva, Joëlle Jones, Stellar Leuna, Giuliana Maldini, Natsume Ono, Emma Ríos, Trina Robbins and Fiona Staples — and with the archive of Tarpé Mills, creator of the first female action hero.

Women’s fashion inherently tries to evaluate the depiction of femininity and feminism, looking outside itself to tell its own story.

Credits: Concept and design, 2x4 New York City

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Premonition

Heading to the Prada Spring/Summer 2018 Womenswear Show.

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Chronicle