TUNNEL TO JOY
URGENCY OF FEELINGS
UTOPIA OF NORMALITY
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Prada for MEDSEA Foundation
The Prada SS22 menswear show was filmed in Milan at the Fondazione Prada’s Deposito, as well as in Sardinia, Italy. In appreciation of and thanks to the Sardinian community, Prada supports the MEDSEA Foundation in its project to restore marine ecosystems with the reforestation of Posidonia oceanica meadows in the Marine Protected Area of ‘Capo Carbonara’. Posidonia oceanica is a marine plant endemic to the Mediterranean Sea, providing an important habitat for marine species and playing a crucial role in absorbing CO2 to help mitigate climate change.