Prada Spring/Summer 2025
Womenswear Show

INFINITE PRESENT

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We exist in an era of extreme information, immersed in a constant stream of content. Our consumption of the infinite panorama offered by the Internet is driven by algorithms, finite sequences of instructions that circumscribe the decidable through logic in a fundamentally illogical world. If that interpretation posits an architecture of understanding, in contrast humanity can be defined by its unpredictability, a rejection of the derivative and expected. Here, a discourse is opened, provoked, between these two distinct perspectives.

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A sequence of concurrent realities are here dedications to the individual, every look a unique reflection of their present. There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference. The notion of the superhero becomes a representation of the centrality of the individual, their agency, and of the power of creativity as a means to transform. Everything changes.

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Infinite options proffer infinite opportunities. Chance is presented as an expression of free will, the unanticipated something only possible through human intervention, invention and choice that cannot be replicated. A multiplicitous present is proposed, in these celebrations of people and studies of Prada.

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Prada Spring/Summer 2025 Womenswear Show

Behind the scenes

Prada Spring/Summer 2025
Womenswear Show