Fashion Show

FW 2018 Men's and Women's

Prada Warehouse

For the Prada FW 2018 Men’s and Women’s fashion show, AMO converts the depositories of Viale Ortles, Milan, into an oneiric and surreal archive, where the multifaceted essence of Prada comes to life, turning the warehouse into a venue that both speaks of Prada’s accumulated identities and its place within the contemporary.

The building is organized in sectors that each correspond to a specific theme.