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Prada Essence

Prada presents a new series of pop-up destinations that explore chromatic duality through a selection of ready-to-wear and accessories. The spatial concept focuses on black and white opposites, which coexist within a single visual identity. Sleek silhouettes, sought-after materials, and design signatures bring to life a series of Prada styles that first gained recognition in the Nineties, while the palette is predominantly monochromatic with hints of white across elegantly tailored lines and volumes.

The same minimalist approach characterizes the design of the space. Clear plexiglass modules with lilac neon lighting serve as the floor, while Prada green monolithic illuminated volumes provide focal points inside the environment.

In the women’s selection, black Re-Nylon – a storied part of Prada’s identity – is combined with poplin, denim, cashmere, fleece, and leather in captivating pairings for seasonal occasions. Leather goods comprise mini bags and Re-Nylon styles, among other novelties. Loafers, slingbacks, and boots offer a reinterpretation of recognizable silhouettes, while animal-print accents add contrast to the palette.

As part of the men’s selection, Re-Nylon appears on blouson jackets, elegant and informal outerwear, and across a variety of shirts. Bags boast multiple materials, while the accessories offering combines winter-inspired construction processes and textures. Brushed leather loafers, lace-ups, and ankle boots sit alongside Re-Nylon sneakers to punctuate a versatile, boldly minimal selection.

STORE LOCATOR

Locations
 

Prada Hangzhou MixC
24 September - 14 October, 2026
 

Prada Umeda Hankyu Cotocoto
7 - 20 October, 2026
 

Prada Hankyu Men's Osaka
7 - 20 October, 2026
 

Prada Hong Kong Harbour City
16 October - 8 November, 2026

 

Prada Seoul Hyundai Apgujeong
16 October - 1 November, 2026

 

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