Special Projects

Thomas Demand Windows

Blossom: Prada’s new store windows by Thomas Demand

A radically beautiful and colourful sequence of blossoming cherry trees that celebrates the arrival of spring: these are the new Prada store windows in collaboration with the German artist Thomas Demand. Spread seamlessly, Demand’s floral images - entitled Blossom - give rise to a vibrant narrative which, inserted into the real world, creates a new dialogue with passers-by in cities around the world. The installations, with a curved or box-shaped illuminated backdrop, are rounded off by steel display stands with a matte pink Perspex surface, or illuminated cylinders with the same floral pattern as the scenery.