Eyewear

Prada Cinéma Evolution

Inspired by the oneiric power of film, Prada Cinéma Evolution lets dreams flow with a surprising and amusing projection of personal memories.  A TV commercial, an unexpected sound, a reflection in a mirror, and a birthday cake are moments that emerge and entwine in the very personal film about a young woman on a sunny summer day.

The sunglasses and eyewear of the new Prada Cinéma collection are the stars of the story, a narrative device triggering a playful dichotomy between perspective and perception, subject and object and leaving the viewer to ponder the question: "Are you the observer or the observed?"