Launched for the first time on December 5, 2019 in Europe, Prada Timecapsule presents a new item on the first Thursday of every month, an online exclusive for just 24 hours.
A special logo created by OMA, the architectural studio founded by Rem Koolhaas, together with a serial number and sophisticated dedicated packaging, makes each drop unique.
The project will expand to include other markets during 2021.