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PRADA   GENTLE MONSTER

Prada and Gentle Monster introduce a new eyewear collaboration, exploring a contemporary expression of design through a shared commitment to research, innovation, and creativity.

Available for a limited time across select Asian markets, including Japan, China Mainland, Hong Kong SAR, and South Korea, the exclusive collection comprises three designs, where sharp lens contours, architectural fronts, and sleek titanium temples create a dialogue between precision and fluidity.

The campaign, featuring actor and Prada ambassador Kentaro Sakaguchi, unfolds through the metaphor of a book. Across its pages, five fictional forces emerge — earth, water, fire, air, and love — dissolving the boundaries between reality and imagination.

To coincide with the collection, special installations debut at the Prada Aoyama and Gentle Monster flagship stores. Conceived as an extension of the collaboration’s universe, the spaces bring together a series of objects and artifacts selected to complement the eyewear collection. Structured around three elements — the book, the sound system, and the robot — the installations offer an additional perspective on the collaboration, inviting visitors to engage with its narrative beyond the frame of the campaign.

Credits

 

Director: James J. Robinson

Talent: Kentaro Sakaguchi

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