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Prada Natural

The new Prada pop-up store at The Selfridges Corner Shop in London

 

27 August - 20 September 2025

 

Prada Corner Shop Selfridges

400 Oxford Street

W1A 1AB 

London

 

Opening Hours:

Monday - Saturday: 10 am - 9 pm

Sunday: 11.30 am - 6 pm

Prada presents Prada Natural, a pop-up store at The Selfridges Corner Shop in London featuring a new selection of men’s and women’s ready-to-wear and accessories. The multifaceted offering revolves around the season’s transitional moments, encompassing countless pairings and impromptu possibilities.

Re-Nylon is the key material in the women’s selection, characterizing raincoats, windbreakers, quilted padded jackets, blouses, flared skirts, and drawstring trousers. A curated assortment of accessories features leather backpacks embellished with a metal hardware alongside totes and multipurpose bags. The footwear ranges from tapered ankle boots to brushed leather or stretch Nappa Leather Monoliths.

The new Prada Explore bag – a versatile silhouette with a refined, utilitarian essence, echoing Prada’s uniform-inspired attitude – is the protagonist of the men’s offering, alongside backpacks and travel bags in an array of materials. These designs are complemented by hats, belts, accessories, as well as a range of Re-Nylon outerwear and garments conceived with the city in mind.

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