THE PIANO FACTORY
The Piano Factory in New York is the venue selected for the Prada Resort 2019 fashion show. The Prada Headquarters building is chosen because it opens the door into a New York Prada world which is unknown to everybody, and because it offers ideal spaces on the ground floor, on the upper floors and ultimately on the rooftop. The transformation of the former piano factory was the first project entrusted to Herzog & de Meuron by Prada in 2000. It was a kind of a striptease of the existing building: all architectural elements were removed so only the naked concrete structure remained.
The show takes place on floor 7. Here, the building’s naked structure with its expressive concrete pillars becomes visible: a space of powerful sculptural beauty. The space is kept as open and empty as possible for the fashion show. Only one new element is added to the space: large floating panels (2.1m x 6.0m), adapted from the size of the existing windows that define the space from the outside. The semi-transparent panels