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Prada pop-up store at Isetan The Stage

Prada presents a new pop-up store inside the Isetan Shinjuku department store in Tokyo, showcasing a selection of women’s ready-to-wear and accessories.

The selection reflects a balance between structure and softness, tradition, and experimentation. Timeless wardrobe codes are reinterpreted through unexpected combinations of materials, colors, and proportions, while accessories extend this dialogue with a mix of functionality and sophistication. Together, the pieces express a modern vision of elegance defined by versatility and refined contrasts.

The pop-up space is defined by a refined interplay of classic and contemporary elements. Aluminum surfaces, sculptural furnishings, and luminous details create a sleek, architectural setting, balanced by warmer materials that evoke a sense of intimacy. Inspired display elements and carefully staged windows reinforce the concept of contrasts that shapes the entire environment.

PREVIOUS LOCATION

 

22 - 28 July, 2026

Isetan Shinjuku 1F, 3-14-1 Shinjuku, Tokyo
Monday to Sunday: 10:00 am - 8:00 pm

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