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Special Projects
Prada Men's Pop-up at Isetan Shinjuku
Prada presents a new pop-up inside the Isetan Shinjuku department store in Tokyo dedicated to an exclusive selection of men’s ready-to-wear, footwear, and accessories.
The pop-up’s design captures the understated charm of the northern Mediterranean coast, evoking hidden coves, sailing clubs, and life at sea.
Hardwood wall slats, portholes, and metal tie rods interact with a deep blue floor framed by satin-finish steel tiles, creating an intimate and contemporary setting. White canvas walls amplify the light, while modular furnishings inspired by iconic design pieces lend the space a dynamic, adaptable character.
The collection reflects the pop-up’s nautical mood through a palette of muted blues, sandy neutrals, and soft greens. Lightweight silhouettes combine washed cotton tailoring, airy wool shirts, and versatile Re-Nylon pieces inspired by sail and wetsuit stitching. Footwear ranges from leather loafers to Prada Collapse sneakers and Monolith sandals, while bags and accessories feature technical finishes and refined maritime details.
PREVIOUS LOCATION
ISETAN SHINJUKU
Men’s Building 1st Floor, The Stage
3 Chome-14-1 Shinjuku, Shinjuku City, Tokyo 160-0022
Opening Hours: 10:00 am - 8:00 pm
May 27th - June 16th, 2026
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