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Special Projects
Prada Aoyama

Prada Aoyama

Role Play

Prada presents “Role Play”, an exhibition project organized with the support of Fondazione Prada and curated by Melissa Harris, exploring notions of the search, projection, and invention of possible alternative and idealized identities.

The exhibition is open to the public from 11 March to 20 June 2022
On March 19th the exhibition will be closed due to a private event.


5-2-6 Minami Aoyama, Minato-ku, Tokyo

Free admission

Monday to Sunday: 11am – 8pm
Opening hours and dates are based on Prada Aoyama store hours, but may be subject to change.

Please note we are currently taking the necessary precautions to prevent the spread of the Coronavirus and kindly ask for your cooperation.

The fifth floor of the iconic building designed by Herzog & de Meuron hosts a second version of the show on view at Osservatorio Fondazione Prada in Milan (on view from 19 February to 27 June 2022) including photographic, video and audio works by international artists Juno Calypso, Beatrice Marchi, Haruka Sakaguchi and Griselda San Martin, Tomoko Sawada, and Bogosi Sekhukhuni, in a light installation project conceived by the creative agency Random Studio.

Role-playing, the creation of alter-egos, and the proliferation of self are possible strategies that the artists in the exhibition employ to investigate and understand each individual’s essence and persona. As Melissa Harris points out, “An alter ego, persona, or avatar may be aspirational; it may relate to one’s personal and cultural history and sense of otherness; it may be a form of activism, or a means of maneuvering through entrenched, even polarized positions, toward empathy: putting oneself in another’s shoes”.

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Exhibition views of “Role Play” Prada Aoyama. Ph. Daichi Ano Courtesy Prada