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Prada Fine Jewelry Couleur Vivante

Harmonies, symbioses and contradictions – a language of color distinct to Prada. The Prada fine jewelry collection by Miuccia Prada and Raf Simons focuses on absolute, intense color, simultaneous dualities and nuances expressed in unanticipated combinations of unconventional, unpredictable gemstones.

The Collection

Each chosen for their exceptional chromatic value, their place within a Prada spectrum, gemstones of amethyst, aquamarine, madeira citrine, pink morganite and oro-verde peridot are contrasted, in dichotomies that challenge notions of preciosity in a mirror of Prada’s constant and insistent interrogation of luxury.

The Campaign

The sempiternal beauty of these gems, and the place of jewelry as an echo of the lives of women, forms a foundation for campaign imagery. The actors Maya Hawke and Tae Ri, and poet and activist Amanda Gorman, are captured in arresting monochrome portrait, each image then recontextualized as a canvas for subtle veils of transparent, translucent color, faces framed as if set within a jewel. These timeless portraits underscore an archetypical form language – drop earrings, solitaire rings, line bracelets and rivière necklaces – yet, through color, the meaning is fundamentally shifted.

Each Prada Fine Jewelry Couleur Vivante piece has been recorded on the Aura Consortium blockchain, enabling customers to verify the item’s authenticity. As a mark of exceptional transparency, customers will also be able to access images showing the gemstone’s transformation from rough all the way through to cut and polished. A grading certificate from a leading independent gemological laboratory will accompany each gemstone within the jewelry, containing key information and attesting to the match between the cut stones and the rough stones from which they came.

Credits:

Creative Directors: Miuccia Prada and Raf Simons

Photography: David Sims

Campaign Creative Direction: Ferdinando Verderi

Talents: Amanda Gorman, Maya Hawke, Kim Tae-Ri

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