Campaigns

2020秋冬男装和女装

记忆载体

The Prada Fall Winter 2020 womenswear collection is a consideration of the strength and an allusion to the inherent authority found in what is intrinsically feminine. The typical characteristics of femininity are championed and challenged, reflecting in visual and rhetorical examples that are deliberately combined to contradict and attempt to propose new meaning.

The Prada Fall Winter 2020 menswear collection presents synchronous yet antonymous viewpoints on tradition, on the known, on nature - human, and otherwise. A fantasizing of the classic.

时尚,映射时代,亦塑造时代。时尚在广泛的社会环境中居于何处?于危机甚至于整体文化氛围中,时尚的宗旨衍生为意味深长的变革利器。



Prada 2020秋冬系列广告大片创意脱离固有意象,联手苏富比(Sotheby’s)拍卖行,将于2020年秋季呈现一次线上竞拍。Prada会将拍卖所得收益捐赠予联合国教科文组织“Keeping girls in the picture”公益项目,以及全球教育联盟(Global Education Coalition)的性别领域(Gender Flagship)项目。


拍品来自Prada 2020秋冬男装及女装时装秀中的 服装作品、冲印照片、时装秀邀请函、秀场陈列。

竞拍作品化身为2020秋冬系列的时尚注脚。视觉大片与语境并存,借后台摄影融于秀场环境,成为珍贵的艺术品,以拍卖目录的形式呈现。

时装代表了记忆,唤起心绪、情愫与故事。它们本身即是未来预言,欲望之物,记忆载体。

感谢您参加“记忆载体”——Prada联手苏富比(Sotheby’s)拍卖行呈现的线上竞拍,支援联合国教科文组织(UNESCO)教育项目。






CREDITS

Backstage Photographers:
Daniel Arnold, Gigi Hadid, Phil Meech, Kevin Tachman
Creative director and film: Ferdinando Verderi 
Styling: Olivier Rizzo