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Prada Linea Rossa Fall Winter 2023

The Fall/Winter 2023 collection reasserts the distinct DNA of Prada Linea Rossa. Always inspired by the human body and the duality of the demands of movement married to the technical possibilities of advanced textile developments, this collection pushes the trademarks of Prada Linea Rossa to their peak. Innovative Prada fabrications push boundaries, mimicking the needs of the living, breathing body, while accessories outline their sporting origins.

Discover the new collection

FOR HER FOR HIM

Prada Linea Rossa FW23
as seen by Kris Lüdi

Rooted in action, grounded in reality, the Prada Linea Rossa Fall/Winter 2023 campaign underscores the season - framing high performance clothes fundamentally shaped by winter sports within the dynamic dreamscapes of mountain panoramas.
Filmed and shot by Kris Lüdi in the valley of Engadin, Switzerland, the campaign collides distinct and diverse realities.

CREDITS
Director & Photographer: Kris Lüdi

Prada Linea Rossa FW23
as seen by Ryan McGinley

Iceland's Arctic landscape becomes the evocative backdrop for the work of photographer Ryan McGinley, who chronicles the human-nature relationship in a series of artistic shots among icebergs and glaciers.

CREDITS
Photographer: Ryan McGinley

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