Introducing adidas for Prada re-source: a first-of-its-kind open-Metaverse & user-generated NFT project in collaboration with digital artist Zach Lieberman.
adidas and Prada invite their audiences to contribute unique anonymized photographs. 3,000 artworks will be minted as NFTs and compiled as tiles in a single mass-patchwork NFT. Participation is free, and a majority of the proceeds from the auction go to Slow Factory, a non-profit organization and institute working to create education to drive meaningful solutions and inclusive communities.
adidas and Prada return to introduce a new chapter of their ongoing collaborative partnership – blending Prada’s expert craftsmanship with adidas’ lineage of sportswear innovation. Today, both brands pursue shared commitments to crucial sustainability goals while celebrating two timeless icons: the adidas Originals Forum and Prada’s Re-Nylon fabric.