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Special Projects
Prada Holiday
Prada, in collaboration with Selfridges, presents the new 'Prada Holiday' pop-up store, a magical space dedicated to exclusive gifts for men and women.
The installation concept is characterized by a modern reinterpretation of the typical festive motifs. Large multi-level silhouettes create three-dimensional compositions on which the products are displayed.
London Selfridges
11 December 2021 – 5 January 2022
400 Oxford St, London W1A 1AB
Monday - Saturday: 9:00 am - 10:00 pm
Sunday: 11:30 am - 6:00 pm
The installation concept is characterized by a modern reinterpretation of the typical festive motifs. Large multi-level silhouettes create three-dimensional compositions on which the products are displayed.
London Selfridges
11 December 2021 – 5 January 2022
400 Oxford St, London W1A 1AB
Monday - Saturday: 9:00 am - 10:00 pm
Sunday: 11:30 am - 6:00 pm
White and silver are the protagonists of the space and decorate both the columns and the iconic checquered floor. The triangular Prada logo also stands out in white neon.
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