Special Projects

Prada Loving Gifts

Prada Valentine's Day

Prada is celebrating Valentine's Day with a range of items for both men and women, narrated with the imaginative, light-hearted spirit of Los Angeles-based artist and illustrator Jamie Lee Reardin.

Lips ready to plant kisses, beating hearts, leaping fish and love-struck whales – the fun themes that embellish the nylon shopping bags, Saffiano leather accessories and tricks made of stuffed Nappa leather, with black and red the dominant hues, all star in original animations created by Reardin.

Inspired by the collection and the models from the Spring/Summer 2019 campaign, the artist has built a world populated with sophisticated figures. A tote bag covered in kisses and tricks in iconic mouth and heart shapes for women and decorated wallets and smart keyrings for men are brought to life in a series of amusing and surreal stories. 

The Valentine’s Day products, along with a wide range of other items, are now available online and in Prada stores.