FEELS LIKE PRADA
The Prada Fall Winter 2021 campaign as a whole is a proposition, a proposal - positing a vision of a brand, intentionally multi-faceted, to reflect its complex and ever-transforming nature. It is that which - always - feels like Prada.
A series of experimental initiatives come to life in Milan, Florence, Rome, Paris, London, New York, Shanghai, and Tokyo, accompanying and intensifying the campaign, in a resonating game of aesthetic and semantic allusions.
The billboards on walls of buildings, which revisit their façades and connote the panorama of the cities, are echoed by surprising forays in urban spaces full of meaning. Bakeries, fruit and vegetable markets are transformed by Prada’s touch and enlivened with iconic codes.
The leitmotif of this campaign is its geometries and the unmistakable patterns of the fabrics in the collection: eye catching on packs of bread and on fruit and vegetable crates, continuing from one wall of a building to another – without losing but rather multiplying their identity – in real-life, everyday spaces.
Photographer: David Sims
Creative director: Ferdinando Verderi