Featuring creative direction by Ferdinando Verderi and photography by Oliver Hadlee Pearch, the visuals are composed of a snake-like chain of human silhouettes who are interspersed by various real characters either alone or together. For the occasion, Prada brings together a heterogenous cast of people from different walks of life including its Ambassadors Jia Ling, Li Xian, Ma Long, Ma Yili, Yang Shuyu; Art Historian Wu Hung; Artists Peng Wei, Zhang Enli; Architect Rossana Hu and models Du Juan, Ju Xiaowen, Zhao Lei. An homage to the deep respect for this animal in Chinese culture, the campaign reframes our emotional connection to the snake, as seen in the film directed by Dorothy Sing Zhang. The entire cast gathers together and, as a whole, demonstrates their innate correlations between one another.