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Prada Tropico

Prada presents the new Prada Tropico Pop-up Store, dedicated to a special selection of men’s and women’s ready to wear, bags, footwear and accessories, featuring a striking contrast of white and blue, accentuated by lighting effects and striped patterns. It revisits the brand’s visual hallmarks in a contemporary style, taking inspiration from imaginary far-off worlds.
The space pairs the austere rationality of a pure, right-angled design with the pop flavor of elements like neon lights, which are used for the name of the brand, and the iconic triangle logo that alternates around the perimeter.
At the center of the pop-up is an astonishing lush stylized forest in monochrome white, which seems to break loose from its physical limits like an abstract, living presence. The floors continue the effect of the stripes on the walls, while exotic timber furniture imbues the atmosphere with a relaxing quality.
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This evocative space contains a selection of men’s and women’s products, mixing themes from the latest Prada catwalk shows with new interpretations of the brand’s iconic motifs. The freshness of gingham stands out in the women’s collection, seen in classic hues like pink and blue on skirts, tops, pajamas and knitwear, but also on tote bags and large raffia bags. Padded nappa leather makes an appearance in white, black, pink and blue on the small tote, the Re-Edition bag and the new classic Prada Moon. Gingham also returns in the men’s items, both in black and the brighter tones of red and turquoise, while the men’s totes are made of raffia and soft leather, as are the messenger bags and rucksacks, in a selection of natural and dark shades.