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Special Projects
Hypercolor Unreality Men SS 2019 Show

Hypercolor Unreality Men SS 2019 Show

Immersed in super-real saturated color and digitized print, the new Prada 365 chapter showcases the Prada Spring/Summer 2019 menswear collection bathed in and overlaid with psychedelic multicolor, a kaleidoscopic reworking.

Against a backdrop, drawn from the hyper-modern environment of transparent acrylic that encased the Spring/Summer 2019 venue in Milan, the imagery glistens. Its focus on fragmented details, on extreme angles and dimensions, adds to a feel of the chimerical and illusive, a trance-like state of mind.

This contrasts with the slick, streamlined modernism of the clothes, keyed close to the form and expressive of the collection’s dynamic twin catalysts: youth and movement.

Simultaneously a heightened actuality and a fantasy, expressive of both materiality and a synthetic dream-world, these images pull their inspiration from the vibrant prints and strident hues of the clothes themselves, projecting them out into the space they occupy. The clothes become a prism, recoloring the world around them while changing its perspective. These images are a total immersion in Prada.

Credits

Photographer
Willy Vanderperre

Models
Max Barczak, Mustafa DG, Daan Duez, Jonas Glöer, Paul Hameline, Maikls Mihelsons, Tae Min, Matthew Petersen, Robert Sears, Kajus Valciukas, David Van Brusselt