Fashion Shows

Resort 2020 Womenswear


For the Prada 2020 Resort Show, AMO takes over the Piano Factory, Prada US’s headquarters, and reinterprets it as an intimate setting for social gathering. The set for the show, conceived for the seventh floor of the Herzog & de Meuron-designed building, is devised as a tactile interior to contrast with the industrial character of the architecture. 

A series of lounging areas fill the space, providing a sense of comfort and coziness, an ‘endless’ camel-toned carpet covering both floor and integrated seating elements. All other aspects of the set, from coffee tables to columns, are characterized by a gloss pink coating, the panorama bathed in the glow of pink neon, transforming the utilitarian inside into a fantasy of summer outside.