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Fashion Shows
 SS 2012 Womenswear

SS 2012 Womenswear

Show Space

The audience is aligned along the two sides of a road in the city.

Models walk on 15-metre wide asphalt surface, with patches of pink and red resin.

A system of abstract subway grid is distributed in the room and along the catwalk. The grid are lit from below, highlighting the details of the collection and suggesting a second, hidden, level.

Abstract foam automobiles in different combinations of color - red, blue, grey and pink - are parked on the road, completing the urban landscape that inspires the collection.

Credit: OMA/AMO