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The concept of the new boutique is defined by a see-through façade, with crisscrossing lines in triangular shapes that echo the brand’s classic logo, allowing a panoramic view of the interior and an area dedicated exclusively to the Prada Fine Jewelry Eternal Gold collection. The dedicated space is characterized by the iconic greenish color, new and elegant display elements, the seats and furniture designed by Giò Ponti and made exclusively for Prada, soft light green velvet curtains and the chandelier which make the atmosphere intimate for customers. The interior is defined by the brand’s iconic elements such as the black and white chequered marble floor – inspired by the original Prada store in the Galleria Vittorio Emanuele II in Milan – and the walls covered in panels of the iconic pastel green tone and framed by rich metal details, dedicated to the world of leather goods. There are dedicated areas with exclusive accessories such eyewear, gift items, and fragrance.