Special Projects

Prada Linea Rossa SS22

The Spring Summer 2022 Prada Linea Rossa campaign, photographed by Johnny Dufort, captures the collection in dynamic, ceaseless action in a futuristic environment. In Dufort’s imagery - and an accompanying film short by director Albert Moya - four figures are caught in a game of futuristic table tennis, striking forehand and backhand in an intricate choreography, a team unified.

SS22 for Her

SS22 for Him

Pared-back, sleek, multi-functional and contemporary yet reflecting the roots of Prada Linea Rossa in the minimal lines of 1990s fashion, the collection is defined by stark monochrome and greyscale. Pioneering fabric innovation transforms the relationship of the body and its clothing: bio-ceramic polyester piquet allows the body to maintain constant temperature, while the new bio based nylon is abrasion resistant and lightweight, and naturally helps control the production of bacteria.

Discover all styles from Prada Linea Rossa
Credits:

Photographer: Johnny Dufort
Director: Albert Moya
Artistic direction: General Idea Agency
Models: Wang Hang, Daiki Koga, Luard Fyson, Shiva Ruby