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An invitation to explore and express the paradoxical multidimensions of women.
The celebration of being never the same, always yourself.

Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature and innovation. 
The new Prada feminine fragrance embraces the paradoxes of iconic ingredients to reveal new scented sensations.
Encapsulating the very essence of Prada, the Paradoxe refillable bottle reinvents the most iconic code of the brand: its triangle logo. Titled yet powerfully grounded, the radical shape of the bottle is softened by rounded angles, while the delicate coral pink of the fragrance contrasts with the deep black cap and Prada coat.
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The campaign

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Behind the scenes

The campaign features Emma Watson playing both the starring role in the film short and making her directorial debut, an empowered celebration of what it means to be a living paradox.
The film is Watson’s personal expression and perspective, an insight into her many differentiae in their unexpected symbioses. At its core, Watson orchestrates a dynamic symphony celebrating her every dimension – the artist, the activist, the actress, the woman – at once alive and vibrant within her, set free in the spirit of indefinability.

Talent and Film Director: Emma Watson
Photographer: Harley Weir
Music: “Lord It’s a Feeling” by London Grammar