Fashion Show

FW 2018 Womenswear

Nocturne

The Prada Fall/Winter 2018 Womenswear show takes place in the nearly finished tower, the building which marks the completion of the OMA-designed Fondazione Prada complex in Milan. A new architectural landmark, the tower offers a unique view on the skyline of the city.

The set by AMO consists of a simple geometric layout with tribunes oriented north towards central Milan, establishing a sophisticated spectacle and dialogue between fashion, architecture and the city. The sharp volumes of the show spaces are accentuated by a black resin finish that magically shimmers in the light and mimics the nocturnal panorama outside.

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