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special projects

Pradamalia

Pradamalia, Prada’s new family of mysterious creatures

Inside the imaginary futuristic Prada Labs, a team of researchers set out to study Prada DNA that has proven to be so extraordinarily generative for over a century. The result of these experiments is Pradamalia, a new family of mysterious tiny creatures that are one part biological, one part technological, all parts Prada.

The seven new creatures – Disco, Socks, Fiddle, Otto, Toto, Scuba, and Spot – each exhibit supernatural powers and a few glaring quirks. Raised in isolation within the austere confines of Prada Labs, each has a triangular Prada heart and a checkerboard patterned brain. Other Prada codes featured prominently in the Pradamalia morphology include metal studs, ombre tones, polished wood, printed lips, and the iconic Saffiano leather.

Having escaped the labs, the Pradamalia have arrived in Prada stores and at prada.com in time for the holidays.

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